So Cream - Frozen yogurt by weight
Fresh from a Californian summer, the creator of So Cream wanted to sell "0%" (Y%) frozen yogurt in buckets, topped with creamy, colourful and deliciously sweet toppings.
The creation of the visual identity is based on the keywords - lightweight – larger than life – accessible.
The So and its airy accent, this drop of light milk on a light blue, allowed the brand to be noticed by adults.
Installed at 'Les 4 Temps' shopping centre at La Défense Paris, So Cream continues to grow especially via its franchisees .
Creation of the visual identity
Creation of extended brand (packaging and other media)
Design of the ephemeral 'pop-up' shop concept
Creation of the website
Content creation for social networks
Creation of the brand book and the franchise book