So Cream - Frozen yogurt by weight


Fresh from a Californian summer, the creator of So Cream wanted to sell "0%" (Y%) frozen yogurt in buckets, topped with creamy, colourful and deliciously sweet toppings.

The creation of the visual identity is based on the keywords - lightweight – larger than life – accessible. 
The So and its airy accent, this drop of light milk on a light blue, allowed the brand to be noticed by adults. 

Installed at 'Les 4 Temps' shopping centre at La Défense Paris, So Cream continues to grow especially via its franchisees .


Creation of the visual identity
Creation of extended brand (packaging and other media)
Design of the ephemeral 'pop-up' shop concept
Creation of the website
Content creation for social networks
Community management
Creation of the brand book and the franchise book


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