ROBINSONS - Brand Guidelines Manual
Among the projects that have put Better Stronger on the map, ROBINSONS stands out from the others.
The ROBINSONS brand dates back to 1858 and it stands for quality retailing in Asia and the Middle East. Acquired in 2008 by the huge Al-Futtaim group, the brand now extends to Dubai where it is developing its offer in one of the most famous malls.
This comprehensive project came about through a fortuitous meeting of the Robinsons Brand Director and Better Stronger during a visit to Paris.
Creation of the Robinsons Brand Guidelines